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Many people have a hard time expressing themselves, particularly in writing. They turn to copywriters for help in properly conveying their message and ultimately getting their point across. Copywriting is a fine art when you think about it as this skill is what people turn to so that they can get people to buy their product, to read their website, or generally just to tell their audience what they want them to know. There’s a lot of misconceptions out there about copywriting and one of the biggest myths is that you must use less words than more.
Let’s be realistic, as much as you feel that people can read between the lines, that can be a dangerous practice. As you put together a message and you assume that people will know what you mean, this can often backfire. In the world of copywriting it is often said that “less is more” and while there is some truth to this, too little can often result in a lost message. If you look at whatever message you are trying to convey, you want to be sure that you say what you mean. Being coy can work sometimes in advertising if it’s for a known brand or one in which the advertising is meant to be fun and playful. However for the majority of businesses and individuals using copywriting services, it’s essential to say what you mean and mean what you say.
This does not mean that the copywriting should have a message that is flooded with an overabundance of words. Proper copywriting should be straightforward and to the point, but the emphasis should be on the message that you want to be conveyed to your audience. Say what you mean is just that—be certain that in the copywriting lies the key message and any supporting points that a member of your target audience may need to know. Being playful and fun with the copywriting that you use can come later, but putting forth your key message and spelling it out for proper interpretation can be a crucial starting point.
In the wonderful world of copywriting, it’s important to start with a key message and work through that. Take a step back as you embark on your copywriting needs and determine what the take away must be for your audience and then say what you mean, don’t leave it open to interpretation. The more direct words that work towards your message and drive home the point, the better when it comes to copywriting.
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