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EBay Seller Tips
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  How To Write A Great Sales Page And Lure Bidders On eBay  
 
eBay has revolutionized e-commerce by making it so simple that anyone can be a buyer or a seller. Anyone using the Internet is more or less familiar with buying on eBay, but few have perfected the art of selling on eBay at huge profits.

Many e-shoppers prefer shopping on eBay for the sheer variety of goods available from all around the world and that too at affordable rates. But, those selling at discounted rates too are making a tidy profit by buying in bulk and then selling at good margins. Infact, there is a growing number, who are joining the eBay selling concept everyday. If you too are looking to be a seller on eBay, you will surely have a lot of competition to contend with. So, how do you lure buyers to your product among the jungle of sellers? You can make your job much easier by writing a great sales page.

A sales page is basically your introduction as well as an invite to buyers. You have to make sure that your sales page catches the buyers’ attention for all the right reasons. Normally, eBay allows you to write a short introduction to your item. This you can utilize as your sales page. If you are an affiliated seller with eBay, you get your own sales page. However big or small your business, if your sales page carries all relevant details and generates sales for you consider it as a success.

The following are tips you can use to write your own sales page to lure bidders on eBay.
 
•    Do your research - browse eBay and search for your item. This will help you to check out the completion and the competitor’s price. You will be able to gauge the interest of bidders in the product by checking out the number of bids for the product. If a product is not getting any bids, try to understand the reasons for the same. Such attention of the reader compels them to read the entire article. The content of your sales page with the help of research will help you in your pricing and placement.

•    Choose your category - getting your product listed in the right category is the key to inviting the right bidders. It is necessary to streamline the keywords, so that you only get relevant traffic. You can optimize categories by doing research on them beforehand.

•    Highlight features and benefits- just like a newspaper headlines to attract them, you should highlight the main features of your product that you think will attract customers. You can even use bold and highlighted words for the same, but remember eBay charges you for them, so use them wisely.

•    Don’t over hype- in your jest to create the best sales page, do not over exaggerate features of your product, or make false claims or deliberately leaving out any obvious functionality flaws that may come with second-hand goods. This is considered as serious misleading of the bidders and eBay can penalize you, if they receive complains from buyers.

•    Check your grammar- you must be very careful about your grammar and spellings. You don’t want to have bidders laughing at your sales page rather than paying attention to the features written in it.
These are a few tips to write a great sales page to help you in your eBay business to lure bidders on eBay.





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