Site Navigation  
   
  Home  
     
  Copywriting Checklist to Success  
  Copywriting for the Web  
  Adjusting Copywriting to Different Mediums  
  Copywriting Words to Get the Biggest Buzz  
  Copywriting Inspiring Action  
  Using a Call to Action in Copywriting  
  Copywriting Learning How to Advertise  
  Copywriting Making Your Bullet Points Stand Out  
  Copywriting Three Rules To Being Persuasive  
  Copywriting Quick Tips to Write Faster  
  Copywriting Ways Around Writer’s Block  
  Copywriting Who Reads the PS  
  Using Emotion in Copywriting  
  Doing Your Homework in Copywriting  
  Four Rules to Quality Copywriting  
  Four Steps to Great Copywriting  
  Getting Started as a Copywriter  
  Knowing Your Audience in Copywriting  
  Making Copywriting Personal for the Reader  
  Seven Ways to Improve Your Copywriting  
     
     
  Free Monthly Website  
 

Have You Got Your FREE Website Yet?

Click Here to Get Yours Now!

 
     
  Top Selling Products  
 
Better Copywriting Secrets
If you want to become a better writer, there's some great news ... The more you write the better you will become, so just keep writing. Of course,...
Copywriting Crackdown
Increase Your Sales by Writing Effective Copy That Works! One of the Best Strategies for Generating Successful Sales of Your Products and/or...
Copywriting Success Secrets
If you want to become a better writer, there's some great news - the more you write the better you will become, so just keep writing. Of course,...
Copywriting Success
Learn From This Audio, Give It Away To Build Your Email List & Sell The Whole Product With MRR Incl. a Squeeze Page ...
Million Dollar Copywriting Secrets
Why Spend Thousands of Your Hard-Earned Dollars on Copywriting, When You Can Easily Learn to Do It Yourself? Discover the Fast,...

 
     

   
  Making Copywriting Personal for the Reader  
 
It’s happened to all of us before. We open the mail only to see a pre-printed piece with our name splattered all over it. Though this may seem like an effective tactic in reaching out to the reader, it can quickly turn into noise and be a turn off to the very person you are trying to reach. Making the copywriting personal by using the word “I” is a much more effective tactic in reaching your reader.

As people read through a given message, they want to feel like the words are jumping off the page to them. If the copywriting appears to come from a very personal point of view that can create great success in the end. People want to believe that the copywriting comes from an individual and not just a machine. When companies turn to mass production by either imprinting a given name all over a page of copy, this does not feel personal but rather very commercialized. People want to see meaning in the messages that they receive and if it comes from an individual point of view, they feel the effects and are compelled to inquire about what you have to offer.

As one embarks on copywriting for a piece that has the potential to go out to a rather large audience, it’s imperative to use the word “I” and make the experience a very personal one. It can be quite influential as to whether people will read your message or not, and the likelihood is there if you make it personal and individualized. Speak to your experiences and how this product or service has helped you in your life, even if you have to make up the story a little bit as you go along. Copywriting is all about getting into the mind of your audience and if you can convey your message as if you are somebody affected by the same things that the reader might be, you will score a home run.

Before you begin copywriting from this very personal perspective, sit down and write out what the key messages might be. Put yourself into their mindset and think through the things that matter to them and what you want them to do as a result of your messaging. Then use these thoughts to devise copywriting that is sure to hit a nerve and hopefully to get the reader to take action. Turn this copywriting into a very personal matter and you are sure to bring people in as you reach out to them on the appropriate level.






Subscribe to Our Weekly Educational Newsletter to Receive Powerfuil Online Business Building Information, Tools and Free Downloads to Assist You Best on Your Online Journey...
Name:
Email:

Better Copywriting Secrets

If you want to become a better writer, there's some great news ... The more you write the better you will become, so just keep writing. Of course, there are always things you can do to improve your writing. Let's have a look at some ways to do [...]

Category:

Internet Marketing

Copywriting Crackdown

Increase Your Sales by Writing Effective Copy That Works! One of the Best Strategies for Generating Successful Sales of Your Products and/or Services is Learning to Write Effective Copy That Will Arouse a Favorable Response From Your Target [...]

Category:

Internet Marketing

Copywriting Success Secrets

If you want to become a better writer, there's some great news - the more you write the better you will become, so just keep writing. Of course, there are always things you can do to improve your writing... Incl. 20 Articles [...]

Category:

Internet Marketing

Copywriting Success

Learn From This Audio, Give It Away To Build Your Email List & Sell The Whole Product With MRR Incl. a Squeeze Page [...]

Category:

Internet Marketing

Million Dollar Copywriting Secrets

Why Spend Thousands of Your Hard-Earned Dollars on Copywriting, When You Can Easily Learn to Do It Yourself? Discover the Fast, Easy, Foolproof System You Can Use to Write Great Sales Copy ... Even If You Flunked High School [...]

Category:

Internet Marketing

Copywriting Strategies Explained

Increase Your Sales by Writing Effective Copy That Works! One of the Best Strategies for Generating Successful Sales of Your Products and/or Services is Learning to Write Effective Copy That Will Arouse a Favorable Response From Your Target Market [...]

Category:

Internet Marketing

Copywriting Power Phrases

"Who Wants To Sell More Products By Stealing These Powerful Words & Phrases?" Instantly Get Your Hands On Converting Phrases And Words You Can Use In Your Copy or Advertising To Increase Sales! [...]

Category:

Internet Marketing

The Ultimate Copywriting Handbook

"How To Write Irresistible, Persuasive and Engaging Sales Copy So You Can Get More Leads and Make More Sales For Your Products & Services..." You'll Discover How To Easily Write Your Own Salesletters, Opt-in Pages and Ads That Sell! [...]

Category:

Uncategorized

Copywriting for the Web

Are YOU Ready to Learn the Simple, yet Effective Techniques That Successful Web Copywriters Have Perfected? Order Today! Learning web copywriting on your own could take ages...Accelerate your learning process, and become an effective web copywriter [...]

Category:

PLR Web Content

 Copywriting Business

Learn The Facts About Starting Your Own Successful Copywriting Business Brand-New Private Label Ecourse Lets You Easily Teach Your Customers and Subscribers The Basics of Starting A Successful Copywriting Business! [...]

Category:

Business

 
     
 
           
      Privacy Policy          Terms & Conditions