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  How A Pay Per Click Program Works  
 
People using affiliate programs to earn income from the Internet are familiar with the term Pay Per Click. Pay per click affiliate programs is considered model web advertising programs, as they offer a win-win situation to all the participants of the programs. Lets look at how pay per click programs work.

As you are aware that advertisement on mediums, such as print and television is an expensive proposition and businesses are required to shell out humongous sums of dollars to advertisers. The business owners have to pay the advertisers for the duration of the time the ad is played on the television or exposed to potential customers. The advertisers have an unfair advantage in that they stand to gain, even if the advertisement proves ineffective or the medium used is ineffective. This means the business owner risks loosing his dollars and not gaining any business.

Pay per click eliminates this risk and the business owner has to only pay for advertisement that generates business and hence his income. This is very similar to the concept of giving commission. You pay only if the job is done. This has come as a boon, and companies can now plan their ad spend more productively. Companies can now advertise without being worried, if they are spending wisely or not.

So what is in there for the affiliates?

Well affiliates stand to generate some income, even if the company that advertises does not get business from those who click on the ads. Every time an advertisement is clicked, the affiliates stand to gain some income. All that is required is the person visiting your site clicks on the link provided by the company.





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