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  Increase Traffic To Your Website With Pay Per Click Campaigns  
 
Pay Per Click is a form of web advertising where firms pay to get listed on the top pages of the searched pages. The search engines give these firms prominence on top pages of search results. As people browse, if someone clicks on the firmís links, the search engines get a commission and in this way they make money. On the other hand, the firms advertising with search engines will pay only after traffic is directed to their sites.

Pay per click is quite affordable as compared to other forms of web advertising. The growth rate of this industry is now above 41% with major search engines like Google earning 58% of their net revenue from this business annually. With this kind of statistics, it shows that there is a lot of money at stake and big opportunities to reach your target audience. However, donít forget that this will also bring competition from other firms to get the prominent position on the web pages and so the issue of biding effectively comes in. If you bid high but you donít get enough customers, you will end up in a loss.
 
For you to be able to bring more customers to your website there are a number of measures you should take. First, you should remember that the greatest factor to consider is the keywords you use. The way you write and present your keywords will play a great role in generating a successful pay per click ad. You should research to know what users search for and then group the keywords to be able to direct traffic to your website.

The relevance of your AdWords will be able to direct internet users to exactly what they have been searching for. You might have seen some misspelled keywords on top pages and wondered what the copy writers were doing to make such mistakes. Well, this probably was done purposely since research has shown that most people actually donít type words correctly! And when it comes to the issues of biding for the positions on the web pages, you should not bid for the first position unless your company is well established to pay for that. You can save a lot more money by biding for the third or fourth positions since people will surely look at those together with the first ones.

Selection of search engines is vital. Various search engines have different rates and services. For example Yahoo will give you more space and trial time so that you can analyze the success of your ad even before paying. Google assures you more coverage. You can also select which regions of the world you want your ad projected and with this move, you get closer to the target audience.





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