Site Navigation  
   
  Home  
     
  The Sales Page Introduction or Greeting  
  Sell Yourself Correctly Online  
  Practice Makes Perfect  
  Positive Attitude Positive Results  
  Overcoming Specific Objections  
  Overcoming Sales Objections  
  Listening Helps  
  Know Your Product  
  Efficient Approaches To Increase Profit  
  Creating Opportunities To Increase Internet Sales  
  Focusing On The Customer  
  The Sense Of Urgency Factor In Sales  
  The Indifference Factor In Sales  
  The Greed Factor In Sales  
  The Fear Of Loss Factor In Sales  
  Proven Tips on Face to Face Selling  
  Four Ways to Enhance Your Direct Retail Sales Attitude  
  How to Sell - Crash Course in Selling  
  Cold Calling Not As Cold As It Seems  
     
     
  Free Monthly Website  
 

Have You Got Your FREE Website Yet?

Click Here to Get Yours Now!

 
     
  Top Selling Products  
 
Home Biz Ecourse
How Much Time Would it Save You if You had 52 Issues of Your Own Home Business Newsletter Ready to Publish Without Ever Writing a Word? ...
Buy And Sell Using Bitcoin
Here's how you can start buying & SELLING your products accepting Bitcoin (via Rocketr.net) ...
An Introduction To Drones Quadcopters And UAVs
The quadcopter is one of the top selling products in the world of remote-controlled vehicles - so many people are already using them. A quadcopter...
Writing Tips Made Easy
A Know-all Short Report On The Foundations Of Copywriting ...
Building Relationship With Your List
One of the most important things you must do to achieve success online is to build a solid relationship with your subscriber. Building a ...
Content Publishing Profits
If you can answer yes to the following questions you'll want to get your hands on the Content Publishing Profits ...

 
     

   
  The Sales Page Introduction or Greeting  
 
A lot of times we get wrapped up in our products.  And why not?  We’ve worked for months putting our business together and our products are what people want to buy.  When it comes to putting together a sales letter we want to explain every little detail so our prospect can see exactly what they’re getting when they make their purchase.  

Isn’t this the way it should be?  NO! The customer doesn’t care about the late nights you spent meticulously researching your product.  The customer wants to know just ONE thing:  What’s In It For Me? (WIIFM)  If you can’t answer that one simple question, you’ll never be able to consistently sell your product or service.

In a sales letter or ad, you have less than two seconds to gain your prospect’s attention.  The first major mistake most people make is to start out with a weak headline.

If your headline doesn’t grab attention, then whatever you say in the body copy is meaningless.

The next biggest mistake is starting any piece of copy with a “me” message.  A “me” message is all about you and your company.  To your prospect “me” messages are boring!  To get your prospects attention you must talk about THEM, not you.  You must talk to their pleasure, their wealth, their challenges, their fears, their problems, and their joys.  Every prospect is tuned into the same radio station – WIIFM (as in “What’s In It For Me”).

One way of avoiding this after you have written your ad or sales copy is to reread it and circle all the “me” words.  Words such as “I, me, we, and our” are “me” words.  Rewrite the copy using “you” and “your” words, making it more interesting and exciting to your prospect.

Imagine how much fun it would be to see your profits go through the roof.  To do this, you must clearly make your business stand out and apart from all your competition.  You must convey your uniqueness without spending a fortune, and the secret is all in the sales copy.

You must create a Unique Selling Proposition (U.S.P.)  What do you offer your prospects that your competitor doesn’t or can’t?  Maybe it’s a better guarantee, better service, availability (reachable after 9 to 5), better location, or better customer treatment.  Whatever you can do to set your business/services apart from your competition gives you the “edge”.

Something many business owners don’t realize or are mistaken about is the “length” of guarantee they offer.  Giving your prospect a “2-Year, No Questions Asked Guarantee” is much better than a “90-day,
Money Back Guarantee.”

The longer the guarantee, the more credible you and your business are “perceived” by your prospect.  Typically the majority of your customers will never make use of the “2-Year Guarantee.”  Let’s face it, by that time they like using your product, and/or they’ve long ago lost the sales slip.  BUT, when a prospect reads about the longer guarantee you’re offering, it raises their comfort level and makes them choose you over your competition.

Always remember that when you’re a small fish in a big pond – you must be different to stand out.  Making use of good advertising copy filled with words that make prospects eager to satisfy their WIIFM is the answer.





Subscribe to Our Weekly Educational Newsletter to Receive Powerfuil Online Business Building Information, Tools and Free Downloads to Assist You Best on Your Online Journey...
Name:
Email:

New Wave Electronic Stock Audio Tracks

20 New Wave Electronic stock audio tracks that can be sold and used for your own & your client's projects [...]

Category:

Internet Marketing

Home Biz Ecourse

How Much Time Would it Save You if You had 52 Issues of Your Own Home Business Newsletter Ready to Publish Without Ever Writing a Word? [...]

Category:

Internet Marketing

Buy And Sell Using Bitcoin

Here's how you can start buying & SELLING your products accepting Bitcoin (via Rocketr.net) [...]

Category:

Internet Marketing

An Introduction To Drones Quadcopters And UAVs

The quadcopter is one of the top selling products in the world of remote-controlled vehicles - so many people are already using them. A quadcopter is an unmanned helicopter that has a total of four rotors. It has a total of four arms - each arm [...]

Category:

Internet Marketing

Writing Tips Made Easy

A Know-all Short Report On The Foundations Of Copywriting [...]

Category:

Internet Marketing

Building Relationship With Your List

One of the most important things you must do to achieve success online is to build a solid relationship with your subscriber. Building a relationship is important because it can make the difference between making a sale and losing it to your [...]

Category:

Internet Marketing

Content Publishing Profits

If you can answer yes to the following questions you'll want to get your hands on the Content Publishing Profits Crash Course Package! Have you been looking for a great way to get more [...]

Category:

Internet Marketing

Blogging Crash  Course

Blogging and social networking are inextricably linked in the sense that both contain certain features and certain properties of one another. Both are aimed at creating a wide movement as far as multimedia interaction is concerned [...]

Category:

Internet Marketing

Email List Management  Secrets

The Money is in the List - Are You Getting It? [...]

Category:

Internet Marketing

The Astonishing Power Of Positive Thinking

"Finally! Discover How You Can Overcome Self-Doubt And Your Negative Thoughts!" Uncover the incredible truth about positive thinking. Learn how you can use it as a powerful weapon to finally achieve long-lasting happiness and fulfillment! [...]

Category:

Internet Marketing

 
     
 
           
      Privacy Policy          Terms & Conditions