Site Navigation  
   
  Home  
     
  The Sales Page Introduction or Greeting  
  Sell Yourself Correctly Online  
  Practice Makes Perfect  
  Positive Attitude Positive Results  
  Overcoming Specific Objections  
  Overcoming Sales Objections  
  Listening Helps  
  Know Your Product  
  Efficient Approaches To Increase Profit  
  Creating Opportunities To Increase Internet Sales  
  Focusing On The Customer  
  The Sense Of Urgency Factor In Sales  
  The Indifference Factor In Sales  
  The Greed Factor In Sales  
  The Fear Of Loss Factor In Sales  
  Proven Tips on Face to Face Selling  
  Four Ways to Enhance Your Direct Retail Sales Attitude  
  How to Sell - Crash Course in Selling  
  Cold Calling Not As Cold As It Seems  
     
     
  Free Monthly Website  
 

Have You Got Your FREE Website Yet?

Click Here to Get Yours Now!

 
     
  Top Selling Products  
 
Effective Planning And Pursuits
Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages ...
Friends Foundation
Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages ...
Family Finances
Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages ...
Ego  Evolution
Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages ...
Confident   Creatures
Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages ...
Easy Online Promotion
If you can answer yes to the following questions you'll want to get your hands on the Easy Online Promotion ...

 
     

   
  The Sales Page Introduction or Greeting  
 
A lot of times we get wrapped up in our products.  And why not?  We’ve worked for months putting our business together and our products are what people want to buy.  When it comes to putting together a sales letter we want to explain every little detail so our prospect can see exactly what they’re getting when they make their purchase.  

Isn’t this the way it should be?  NO! The customer doesn’t care about the late nights you spent meticulously researching your product.  The customer wants to know just ONE thing:  What’s In It For Me? (WIIFM)  If you can’t answer that one simple question, you’ll never be able to consistently sell your product or service.

In a sales letter or ad, you have less than two seconds to gain your prospect’s attention.  The first major mistake most people make is to start out with a weak headline.

If your headline doesn’t grab attention, then whatever you say in the body copy is meaningless.

The next biggest mistake is starting any piece of copy with a “me” message.  A “me” message is all about you and your company.  To your prospect “me” messages are boring!  To get your prospects attention you must talk about THEM, not you.  You must talk to their pleasure, their wealth, their challenges, their fears, their problems, and their joys.  Every prospect is tuned into the same radio station – WIIFM (as in “What’s In It For Me”).

One way of avoiding this after you have written your ad or sales copy is to reread it and circle all the “me” words.  Words such as “I, me, we, and our” are “me” words.  Rewrite the copy using “you” and “your” words, making it more interesting and exciting to your prospect.

Imagine how much fun it would be to see your profits go through the roof.  To do this, you must clearly make your business stand out and apart from all your competition.  You must convey your uniqueness without spending a fortune, and the secret is all in the sales copy.

You must create a Unique Selling Proposition (U.S.P.)  What do you offer your prospects that your competitor doesn’t or can’t?  Maybe it’s a better guarantee, better service, availability (reachable after 9 to 5), better location, or better customer treatment.  Whatever you can do to set your business/services apart from your competition gives you the “edge”.

Something many business owners don’t realize or are mistaken about is the “length” of guarantee they offer.  Giving your prospect a “2-Year, No Questions Asked Guarantee” is much better than a “90-day,
Money Back Guarantee.”

The longer the guarantee, the more credible you and your business are “perceived” by your prospect.  Typically the majority of your customers will never make use of the “2-Year Guarantee.”  Let’s face it, by that time they like using your product, and/or they’ve long ago lost the sales slip.  BUT, when a prospect reads about the longer guarantee you’re offering, it raises their comfort level and makes them choose you over your competition.

Always remember that when you’re a small fish in a big pond – you must be different to stand out.  Making use of good advertising copy filled with words that make prospects eager to satisfy their WIIFM is the answer.





Subscribe to Our Weekly Educational Newsletter to Receive Powerfuil Online Business Building Information, Tools and Free Downloads to Assist You Best on Your Online Journey...
Name:
Email:

Animals 1080 Stock Videos

This Premium 1080 HD Video Collection Includes: A Red-Haired Cow, Squirrel, Armadillo, Bear, Black-Bear, Country Side, 4 x Cow, Crocodile, 2 x Deer, Dromedary, Elephant, Elk, European Brown Bear, Fish Tank, 2 x Goat, 2 x Hedgehog, 2 x Horses, [...]

Category:

Internet Marketing

Effective Planning And Pursuits

Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages [...]

Category:

Internet Marketing

Friends Foundation

Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages [...]

Category:

Internet Marketing

Family Finances

Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages [...]

Category:

Internet Marketing

Ego  Evolution

Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages [...]

Category:

Internet Marketing

Confident   Creatures

Includes IN-HOUSE Made "Guru" Squeeze, Thank You & MRR Upsell Pages [...]

Category:

Internet Marketing

Easy Online Promotion

If you can answer yes to the following questions you'll want to get your hands on the Easy Online Promotion Crash Course Package! Have you been looking for a great way to get more [...]

Category:

Internet Marketing

Aerial 4K UHD Stock Videos

This Premium 4K ULTRA HD Video Collection Includes: Bernese Oberland, Building, Cityscape, 3 x Cliff, Tulum & Wave [...]

Category:

Internet Marketing

Aerial 1080 HD Stock Videos

This Premium 1080 HD Video Collection Includes: Aerial, Agriculture, 2 x Airplane, 3 x Beach, 2 x Bridge, 2 x Cabo De Palos, Car, Children, Church, 3 x Montreal, 2 x Mountains, 2 x Ostfriesland, Park, 6 x Sea, Space Ship, Sunset, Urbanization, & [...]

Category:

Internet Marketing

Hot Selling Ecom Products

Francis, An Award Winning Entrepreneur, Tells You What Ecommerce (Physical) Products Sells WELL [...]

Category:

Internet Marketing

 
     
 
           
      Privacy Policy          Terms & Conditions